The Modern Bohemian

Folk Avenue is coming ...

Folk Avenue is coming ...

We love bohemian brands, but sometimes we find the styling a bit too busy. We wanted to create simple clothing with a folk heart, and so Folk Avenue was born.  The focus is on feminine shapes and beautiful prints in premium fabrics. We use viscose blends and natural fibres to give an elevated touch and feel - but we keep the styling simple. This keeps the price down and makes the pieces more wearable for everyday.   Our fist collection of dresses lands towards the end of September. We can't wait! 

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Folksong Everyday

Folksong Everyday

We pretty much live in our Folksong Tees. Whether they're thrown over a pair of denim shorts at the beach or tucked into a leather skirt with heels - tees work for life.  But sometimes you need a floaty top or dress and some colour to break up those tee and trackie days.  Enter our first crinkle cotton collection. We set out to create simple, bohemian pieces in lightweight, super soft cotton with subtle detailing and raw edges.   Each piece is made and dyed  in Australia, so we can create delicious custom colours with our customers in mind.  Folksong is...

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Life Hacks of the Modern Bohemian

Life Hacks of the Modern Bohemian

Our 5 Tops Tips to Achieve a Modern Bohemian Style. 

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F is For Folk

F is For Folk

Back when I was working in fashion and learning to play guitar, I came up with the idea of creating a tee label inspired by music. I had sold a few prints by that stage to major fashion players. Fashion week and high end designers never spoke to me in the way that street fashion and blogs did. I lived in band tshirts and went to gigs not balls but I found it hard to find soft cotton tees mixed with a simple print in a flattering cut. I was a bit burnt out working long hours with little kids...

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Music Art Friendship

Music Art Friendship

MUSIC * ART * FRIENDSHIP If ever I am feeling overwhelmed, frustrated or scared shitless of what I'm doing, these three magical things make life ok again. They're also what inspires me to create Folksong collections.  Music and art are the obvious influences, but friendship is equally important to my creative process. My friendship with Athena & Co founder Athena Smith has been a little gem of a find in my life. We first met more than 8 years ago when our chocolate Labradors Tia and Billy introduced us. We were both working in the fashion industry, with small children,...

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